Singulated Snippets Guide

Personalize content at scale, fine-tune the model, and leverage AI to craft perfectly-worded statements using multiple data points.

What are Singulated Snippets?

Singulated Snippets may be the most powerful AI feature in Singulate. It gives you the ability to truly write for the individual at scale, which is the mission of our company.

Singulate Snippets, aka “snippets”, use Generative Personalization to scale your Writing Instructions using AI so that every recipient receives a unique and relevant message.

Use cases

You can create:

• Individualized content summaries at scale
• Personalized recommendations at scale
• Personalized relevant examples at scale
• Highlights and personalized key takeaways from a large content list
• Perfectly written personalized statements weaving multiple data points together at scale
• Localize language, dates, times, and currency at scale

How Singulated Snippets works

With Snippets, you’re instructing Singulate’s AI to write outputs for each person on your list. It all starts with your writing instructions.

Writing instructions

Writing instructions are essentially prompt engineering. But instead of one output, you’re crafting a model that will generate unique outputs for each person at scale.

To do this, imagine you’re instructing a senior content writer who is going to review the data you have on each person and write in a way that’s most relevant to them. Tell them what you’re looking for, what data to use, and examples of how you want it to turn out.

It’s starts with your idea. The more specific you are in what you’re looking for and the clearer you are in your instructions, the better, higher quality the unique outputs will be.

Writing instructions can be as long or as short as you want. Clarity matters most!

Set (or skip) Fallback text

Next, set a fallback text for any contact without enough data for the writing instructions to be properly followed. Or, you can skip them so they receive a shorter email and don’t receive something more generic. Brevity for the win!

How to use Content to Summarize

• Copy and paste any large amount of information into this section.
• 👉 Use any project work from ChatGPT, Claude, Grok, Gemini or Perplexity to bring into your Snippet
• Singulate will automatically generate a headline for this content and summarize it in the Fallback text (where you can edit it).
• In your Writing Instructions, refer to this content as “source material” so Singulate knows you’re referencing it.

Examples of Content to Summarize

Paste raw text from any of the following:

• Transcripts
• Spreadsheets
• Lists (e.g., speakers, exhibitors, attendees, or sponsors)
• Blog posts
• Landing pages
• Articles, reports, or research

Then use Writing Instructions to tell Singulate to highlight the most relevant takeaways, examples, or recommendations to each recipient.

Swipe file to paste into Writing Instructions (when you have content to summarize):

From the source material, highlight the most relevant takeaways for the contact that would be helpful for them to solve a problem that somebody with their job title is trying to solve. If available, consider the company, industry, size of company, location or other information that you could use to tailor the takeaways. Write no more than 35 words. Start with "By the way, a personalized takeaway for you is how to" and then write the takeaway from the source material.

Example of Editing Writing Instructions to get a great result:

Tips and strategies

At this stage, Singulated Snippets are very versatile, perhaps too versatile. Try following the below tips and strategies to learn how to best use Snippets for your use case.

• Start with your Fallback text, then in writing instructions, start it with “Write exactly this:” and copy/paste your fallback text. Then add instructions like “but replace” or “Start the sentence with” or “Add after [this word}” and input the data you want to pull into the statement to make it personalized. It’s like working backwards and controlling the variables as you build a sentence or paragraph with compound personalization that is really polished and scales well.
  • After that ☝️ , always give an example based on ONE PERSON to use as a model
• Too many default outputs in a row? Re-read your writing instructions and see if anything is unclear that would confuse a person coming in cold with zero context.
• Use ChatGPT to scrape and collect data on the web like case studies and then copy and paste into the “Content to Summarize” section of Snippets

Another writing tip for writing Snippets

• My approach is to write writing instructions that say “Write exactly this:” and paste the fallback text, but then below it write “But replace” and then describe the data you want to be used and how you want it to change the original statement.
• This makes it a lot easier to control the output and pattern of personalization while also using every contact’s unique data to modify the original.

Example:

Write exactly: "It's been some time since you started using Maestra." But replace "some time" with the number of days between today's date and the first_uploaded_video_date so that it reads like "It's been 3 days since you started using Maestra." or "It's been 45 days since you started using Maestra."

• Cleaning up company names with Snippets
• Changing spellings of words to localize for countries (i.e., personalize vs. personalise)
• Small comment on how to write writing instructions

Quick 1 minute training of how to do time zone localization at scale using Singulated Snippets (this is for a webinar invite)