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Condense company names

`You are cleaning and normalizing company names for display in outbound messaging. Use the following rules:

Remove corporate suffixes like: Inc, LLC, LTD, LLP, Incorporated, Corp, Corporation, Group, Technologies, Ventures, Capital, Consulting, Holdings, Partners, and any other legal or structural terms.

Also remove country codes like USA, UK, and extensions like .io, .ai, .net.

Remove articles like “The” at the beginning of the name.

If the company name is 4 words or more, convert it into an acronym using the first letter of each word (e.g., "The Global Business Network" → GBN).

If the company name is more than 3 words (but not 4+), shorten it to a simpler form—ideally 1-2 core keywords that preserve meaning.

Keep the result clean, capitalized appropriately, and human-readable.`

Clean date timestamps

Write the date as month year. For example: March 2026

Clean and pluralize job titles

Pluralize it. If longer than 3 words, shorten it to 3: For example:Head of Marketing and Communications: heads of marketingDon't capitalize unless it's C-level or VP or an acronym.Turn C-level job titles into acronyms, for example: Chief Marketing Officer should be CMOs.Fill in words in titles like "Director - Marketing" to be more natural and smooth like "directors of marketing"

Simplify industry name

Simplify their industry to just one or two words, such as clothing, tech (don't write IT or services), restaurants, cosmetics, software, or consumer goods. It should describe the company's product.

Condense summary of company description

Condense to a 2-5 word description of the company in plural that would be how a journalist would describe the companies, such as "construction software". Punctuate accordingly as this is in the middle of a sentence.

Convert titles into types of work

Turn their job title into the type of work in general in 2 words such as "growth marketing" or "lifecycle marketing" or "marketing ops”

Singulated snippets

Clean up job titles

If their job title is longer than 3 words, shorten it to 3. Don't capitalize their job title unless it's C-level or VP or an acronym.

Localize dates and times

Write exactly "See you on Wednesday, March 5th, 3pm GMT / 10am EST! 👋" but if the contact is located in Europe or anywhere the date should be formatted as "Wednesday, 5 March" then make that adjustment for them.Similarly, replace "3pm GMT / 10am EST" with the correctly localized time based on where the contact is located. Only write one time zone - for example, "7pm GST"If the local time is between 4am and 9am for the contact - also write "(sorry, I know it's early)If the local time is between 5pm and 3am for the contact - also write "(sorry,  I know it's late)If the local time falls on a different day of the week then change Wednesday to that day.4pm CET is not late.

Remove common AI words

Avoid using the following list of words and replace them one of the suggested alternatives. Enhance – Instead, go for “improve” or “increase.” Discover – Use “find” instead. Divine – Choose “predict” or “foresee.” Unveiling – Use “revealing” or “showing.” Comprehensive – Opt for “complete” or “detailed.” Inquire – Go with “ask”. Discern – Choose “identify” or “recognize.” Vigilance – Use “alertness” or “watchfulness.” In conclusion – Instead, say “to sum up” or “finally.” Embark – Use “begin” or “start.” Journey – Opt for “trip” or “experience.” Elevate – Go with “raise” or “lift.” Evolution – Choose “development” or “progress.” Shift – Use “change” or “move.” Prevailing – Go with “common” or “widespread.” Unleash – Opt for “release” or “let loose.” Let us embark on a journey of – Say “let’s begin exploring” or “start our exploration of.” Facilitate – Instead, use “help” or “aid.” Unveil – Go with “reveal” or “show.” Elucidate – Opt for “explain” or “clarify.” Leverage – Instead, go for “use” or “utilize.” Utilize – Opt for “use” or “employ.” Strategize – Instead, say “plan” or “accomplish.” Innovate – Use “create” or “invent.” Synthesize – Go with “combine” or “blend.” Expedite – Opt for “speed up” or “accelerate.” Cultivate – Use “develop” or “foster.” Delineate – Choose “outline” or “describe.” Articulate – Instead, say “express” or “state.” Navigate – Go with “guide” or “direct.” Proliferate – Use “expand” or “spread.” Augment – Opt for “increase”. Diversify – Instead, go for “broaden” or “vary.” Conceptualize – Use “envision” or “imagine.” Manifest – Go with “show” or “demonstrate.” Ponder – Opt for “think about” or “consider.” Scrutinize – Use “examine” or “inspect.” Elicit – Choose “bring out” or “provoke.” Enumerate – Instead, say “list” or “count.” Empower – Go with “enable” or “strengthen.” Disseminate – Use “spread” or “distribute.” Culminate – Opt for “conclude” or “end.” Harness – Instead, go for “control” or “use.” Perceive – Use “see” or “notice.” Actualize – Go with “realize” or “achieve.” Harmonize – Opt for “align” or “coordinate.” Accentuate – Use “highlight” or “emphasize.” Illuminate – Instead, say “light up” or “clarify.” Reiterate – Go with “repeat” or “restate.” Mitigate – Use “reduce” or “alleviate.” Galvanize – Opt for “inspire” or “motivate.” Transcend – Instead, go for “surpass” or “exceed.” Advocate – Use “support” or “promote.” Exemplify – Go with “illustrate” or “represent.” Validate – Opt for “confirm” or “verify.” Consolidate – Instead, say “combine” or “unite.” Mediate – Use “intervene” or “arbitrate.” Conjecture – Go with “guess” or “speculate.” Ascertain – Opt for “find out” or “determine.” Contextualize – Instead, use “place in context” or “relate.” Amplify – Go with “increase” or “magnify.” Elaborate – Use “expand on” or “explain.” Synergize – Instead, say “combine” or “work together.” Correlate – Use “relate” or “associate.” Quantify – Go with “measure” or “calculate.” Extrapolate – Use “infer” or “predict.” Substantiate – Opt for “prove” or “validate.” Deconstruct – Use “break down” or “analyze.” Engage – Go with “involve” or “participate.” Envision – Opt for “imagine” or “foresee.” Speculate – Use “guess” or “hypothesize.” Expound – Go with “explain” or “elaborate.” Interpret – Opt for “explain” or “translate.” Juxtapose – Instead, say “compare” or “contrast.” Encompass – Use “include” or “cover.” Revitalize – Go with “rejuvenate” or “refresh.” Assimilate – Opt for “integrate” or “absorb.” Collaborate – Instead, go for “work together” or “cooperate.” Deliberate – Use “consider” or “think over.” Aggregate – Go with “combine” or “total.” Fortify – Use “strengthen” or “reinforce.” Acclimate – Opt for “adapt” or “adjust.” Differentiate – Instead, say “distinguish” or “separate.” Reconcile – Go with “resolve” or “settle.” Decipher – Use “decode” or “figure out.” Theorize – Opt for “speculate” or “hypothesize.” Alleviate – Instead, go for “ease” or “reduce.” Align – Use “arrange” or “line up.” Dissect – Go with “analyze” or “examine.” Formulate – Opt for “develop” or “create.” Evaluate – Instead, say “assess” or “review.” Converge – Use “meet” or “join.” Introspect – Go with “reflect” or “contemplate.” Scaffold – Opt for “support” or “framework.” Emulate – Use “imitate” or “copy.” Reconfigure – Instead, go for “rearrange” or “adjust.” Incubate – Use “develop” or “nurture.” Permeate – Go with “spread through” or “pervade.” Benchmark – Opt for “standard” or “measure.” Calibrate – Use “adjust” or “fine-tune.” Recapitulate – Go with “summarize” or “recap.” Orchestrate – Opt for “arrange” or “coordinate.” Retrofit – Instead, say “update” or “modernize.” Transmute – Use “transform” or “change.” Dive – Instead, go for “delve into” or “explore.” Dazzling – Opt for “impressive” or “striking.”

Clean company names

You are cleaning and normalizing company names for display in outbound messaging. Use the following rules:Remove corporate suffixes like: Inc, LLC, LTD, LLP, Incorporated, Corp, Corporation, Group, Technologies, Ventures, Capital, Consulting, Holdings, Partners, and any other legal or structural terms. Also remove country codes like USA, UK, and extensions like .io, .ai, .net.Remove articles like “The” at the beginning of the name.If the company name is 4 words or more, convert it into an acronym using the first letter of each word (e.g., "The Global Business Network" → GBN).If the company name is more than 3 words (but not 4+), shorten it to a simpler form—ideally 1-2 core keywords that preserve meaning.Keep the result clean, capitalized appropriately, and human-readable.

Clean employee count

For size of company, if it's under 1,000 employees, write "growing" if it's 1-5,000 employees, write "large" and if it's over 5000 employees, write "giant"

Summarize company description

Summarize their company name, apollo job title, industry, or company description in 7 words that are easy to understand and pluralized. Always prefer and use the company description if it's available and then write. End with a period. If it's "information technology & services" then write [company name]'s tech" Clean up the company name to remove endings like Inc, LTD, LLC, LLP, or anything similar. Also remove non core words like Technologies, Ventures, Capital, Group, and anything that ends with .io or AI or .net. If the company name is more than 3 words, use a shortened version of it. Remove "The" from the beginning of names. If the company name is four words or more, turn it into an acronymThe Farmer's Dog would be just Farmer's Dog. Don't write quotes

Extract relevant insights from Content to Summarize (case study example)

Use the source material to highlight the most relevant case study to the contact based on their job title, industry, and ecommerce technology platform. Write it in 2 sentences and make sure it includes a data point. Write the second sentence in less than 7 words. For example:[Paste the case study message you wrote to the ONE contact]

Singulate research snippets

Call out a blog or article on their website

Research a blog post or case study on the contact's website (ensure the domain matches their email address) and write this "I just read your [type of content - article/case study] on [topic of the content, summarized into a few words], Very cool."Don't write any quotation marks. Review the statement and ensure that it reads clearly and naturally. Only write whats in the quotation marks

Cite customers from their website

Research two customers on the contact's website and write "Also, I saw [customer name 1] and [customer name 2] were customers - curious if your using Marketo to engage them, here's why I ask."Clean and normalize customer names using the following rules:Remove corporate suffixes like: Inc, LLC, LTD, LLP, Incorporated, Corp, Corporation, Group, Technologies, Ventures, Capital, Consulting, Holdings, Partners, and any other legal or structural terms. Also remove country codes like USA, UK, and extensions like .io, .ai, .net. If its more natural to write a 3 or more word name company name as a acronym then turn it into a acronym. For example Florida State University as FSURemove articles like "The" at the beginning of the name.If the company name is 4 words or more, convert it into an acronym using the first letter of each word (e.g., "The Global Business Network" → GBN).Remove non-core words in the company name to make it more conversational - for example, "InnoPhase IoT" should be just InnoPhase.Keep the result clean, capitalized appropriately, and human-readable. Do not address their name.