Announcing Singulate Outbound

We’re excited to launch Singulate Outbound, starting with a native integration with Instantly — the email deliverability platform trusted by 30,000+ companies for sales engagement. Now, Singulate’s personalization engine can drive both marketing and outbound sales messaging, with integrations like Outreach and Smartlead.

Until now, we’ve focused Singulate on marketing teams — personalized nurtures and newsletters.

Because in lifecycle marketing, personalization is arguably optimization (and an huge, overlooked growth opportunity for many companies💡)

But in outbound messaging, personalization is absolutely critical. You can't get away with not using it. Personalization increases conversion rates by 5 times.

So from day one, it's no surprise we’ve heard the same question again and again:

“Can I use this for sales outreach too?”

Today, the answer is yes.

And we're already seeing companies switch to us to power both personalized outbound and nurtures.

The idea behind Singulate actually started with cold email.

In early 2024, my cofounder Nico (then an engineering leader at 11x) noticed a pattern: even with strong data and templated AI personalization, outbound performance would often flatline. Why?

Because accurate data isn’t enough. Without high-quality messaging, even good leads don’t convert.

Around that same time, platforms like Clay helped the industry leap forward by solving the data accuracy problem. But a new challenge emerged: everyone was sending the same AI-generated, scripted emails.

The result? No one stands out. Even high-volume outreach starts underperforming.

That’s when we realized the real missing piece:

Not just better data. Better messaging.

This is where Singulate comes in.

Singulate ingests data and delivers 1:1 messaging at scale.

In any tech stack.

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What makes Singulate different?

Singulate solves 4 common marketing problems.

1. Data is messy.
2. Segmentation is time-consuming.
3. Personalization is surface-level.
4. AI-writing is vanilla.

With Singulate, you can:

→ Clean messy data with Wow Tags. It's instant. No more spreadsheets.

→ Build smart variations with Branched Content. It's fast. No more manual segmentation.

→ Write richer blurbs with Singulated Snippets. It's verified. Personalized content highlights.

→ Add tone + structure with Modular Messaging Architecture. Ultimate flexibility to target micro-audiences.

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‍Why We’re Expanding Now

We started with marketing because it’s higher risk: you're emailing customers, not prospects. There's more nuance, more scale, and a higher standard for quality and relevance.

But the demand from sales teams kept growing. And the shortcomings of AI-powered SDR platforms became clear. Companies want more control, more creativity, and more confidence that their messages are landing.

That’s what Singulate delivers.

You still need good data (we help with this). But now you can turn it into high-performing, on-brand, 1:1 messaging — fast.

Singulate Is Now for Sales 👋

This isn’t just another AI SDR tool.

It’s a creative command center for your whole GTM team - built to handle messy data, complicated segmentation, and the nuance required to stand out in a crowded inbox.

And we’re already seeing it happen:

Teams are consolidating their AI outreach tools with Singulate. They’re keeping their data sources — Clay, Apollo, ZoomInfo — and supercharging them with a messaging layer that finally gives them precision, performance, and control.

Not because we replace enrichment tools like Clay, Apollo, or ZoomInfo (we love them). But because we make them better. Singulate turns data into higher-converting GTM messaging.

Ready to get started? Try Singulate today.

Empower your growth and demand gen teams with the personalization engine that combines data-backed precision with human creativity — and finally makes cold email work again.

You’ve heard the Hopin and Marketing story. Now you know the 11x and Sales story.

Born from lessons in sales and AI engineering at 11x and battle-tested in high-stakes marketing at Hopin, Singulate brings both worlds together.

With Singulate for both marketing and sales, we’re building the future of GTM messaging — where your data doesn’t just sit in a CRM, it speaks directly to the leads, users, and customers connected to your business.