Announcing Singulate Research

We’re releasing a new capability in Singulate called Singulate Research, an agent–powered data enrichment service that uses prompts to search the web, pull in data, and create 1:1 messages at scale.

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Singulate Research changes the game. It’s like Clay but without complex data tables - it’s extremely simple and easy to use, and works like a charm:

1. There’s no tables or spreadsheets. You’re writing messages and using modular prompting to scrape the web, and pull in any publicly available data to generate content.
2. The data is generated at the moment of sending, so the data is at its freshest.
3. It’s automated through HubSpot workflows.

What this means for marketers

Singulate Research is a huge step forward in personalization data in marketing nurtures. 

• Marketers can personalize messages with up-to-date data that doesn’t exist in their CRM. The only limit is their imagination and what’s available on the open internet to be able to pull into Singulate with a prompt.
• Marketers can save tons of time not manually creating personalization tokens, managing data tables, and transforming properties to fit copy. 
• Markets can save tons of money replacing expensive data enrichment automations with Singulate’s messaging platform that seamlessly brings data at the time of writing.

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Singulate Research solves the problem of missing and stale data

Missing data or bad data breaks the foundation of GTM messaging. If the data is unreliable, then it makes it really difficult to trust any segmentation or personalized messaging that uses it. 

That is why data enrichment is critical in marketing ops. The data needs to be cleaned, updated, and verified in order for it to work, otherwise it stales and clutters your CRM.

Singulate Research solves this problem by deploying agents that crawl the web and create and enrich attributes at the contact level, right at the time of send. 

The benefit of Singulate Research is that you can use any publicly available information to create segments and personalized messaging at scale for every contact, generated at the time of send. 

7 examples of using Singulate Research for personalization at scale in outbound campaigns and marketing nurtures:

1. Refer to examples of a contact's customers using the testimonials on their website.
2. Summarize a contact’s blog post or case study and highlight what you liked about it.
3. Write about a contact’s ICP and mention their JTBD.
4. Mention names of the contact’s competitors, products, or people. 
5. Make personalized recommendations based off interests, persona, or industry trends.
6. Open up a newsletter with a personalized introduction congratulating the contact on a professional update or recent company news.
7. Tailor a welcome email with a personalized example use case that is perfectly aligned with the user’s role and product or service. 

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Bonus: The use case I’m working on at the moment is our RB2B hyper-personalized automation. Anyone who visits our website gets a personal message from me that asks . The stack is HubSpot >>> Singulate >>> Zapier >>> Gmail >>> HubSpot. 

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How Singulate Research works

Singulate Research cleans and populates fresh data right from within the editor. It saves an incredible amount of time and money by leap frogging data tables and getting straight into the personalized content. You don’t need to worry about integrations, waterfalls, and additional workflows or processes to keep your data up to date for your email marketing and automation. The data is researched at the time of send, so it’s at its freshest.

There are a couple ways to use Singulate Research: 1) to create new data fields, 2) to enrich existing data fields, and 3) to personalize content. Let’s break down each of these.

‍Create new data fields: 

1. From within the editor, open List Insights.
2. In Attributes, click the “Enrich” button.
3. Click +Add new - this will open the Enrichment instructions.
4. Type in any attribute in natural language. For example:
   
   1. “Name of top competitor”  
   2. “First name of the company’s CEO/CMO/COO”
   3. “Number of blog posts on website”
5. Click Start enrichment
6. Singulate will name the data point automatically 
7. In a few moments, you’ll see previews of data coming in - so you can verify accuracy
8. When it’s finished, you’ll see the final percentage of the contacts that have that data point populated

Once these are created, you can clean them up with Wow Tags and use them to create segmented messaging with Branched Content. 

For Snippets, Singulate Research is even more powerful:

Create hyper-personalized snippets:

1. Place a Singulated Snippet into your campaign.
2. Toggle on “Singulate research”
3. Craft your prompt in “Writing instructions” but type “research _____” to instruct Singulate’s AI to research something on the web
4. Select “Save and fine tune” to view unique outputs for each contact and go through the typical Snippets workflow to approve the model

While Singulate researches, you’ll be able to see what it’s thinking while processing the prompt. If you’re not happy with the result, you can refine the prompt by changing the writing instructions until you’re happy with the pattern of research and personalization for each person (we recommend an approval streak of 10).

Enrich existing data points (Coming soon):

1-click to instantly enrich an existing attribute with the most up to date data.

Personalization without limits

In a world where you’re not limited by the data in your CRM, and personalization is fast and easy, Singulate provides a brand new way to think about messaging strategy. When you infuse more data intelligently with AI, 1:1 communication at scale becomes much more relevant and useful to the end user, which is what we’re all about.

If this is the first time you’re hearing about Singulate, our mission is relevance at scale - to give businesses the ability to speak to their customers with 1:1 nuance, whether it’s a 10 or 10 million - this is a major step towards our vision. We're building the tools that make it easier for marketers to communicate with greater relevance, so that every contact in the database benefits, and every business grows as a result.