Free PDF / 284 email fixes / One page each
The Email Playbook.
For the email you've rewritten four times.
Free PDFEvery fix I'd make to an email that isn't working, written up as a one-page lesson. There are 284 of them, from subject lines to follow-ups, and plenty come with a before and after you can copy.
It's 300 pages, so please don't read it all at once. Open the section for the email in front of you and try one thing.
Free PDF. All I need is your email.
Pick your problem.
Four before and afters, straight from the PDF.
Following up
Your webinar recording is ready
Inside: 27 tips on subject lines
Let me know your thoughts.
Reply with A or B.
Inside: 29 tips on the ask
Can we reschedule the full 60-minute demo?
Want me to send a 10-minute recording instead?
Inside: 27 tips on cold outreach and follow-ups
Hi Dana, hope you're well. Let's connect soon.
Dana, it's been two years since you closed on Oak Street. Want a quick look at what homes nearby are selling for?
Inside: 29 tips on personalization
What's inside.
- 01Subject lines27 tips
- 02The first line26 tips
- 03Writing the body27 tips
- 04Telling a story10 tips
- 05The ask29 tips
- 06Personalization29 tips
- 07Cold outreach and follow-ups27 tips
- 08Newsletters and list emails27 tips
- 09Design and mobile27 tips
- 10Deliverability and list health28 tips
- 11Testing, timing and metrics27 tips
Get all 284.
Keep it open next to the email you're writing. Pick a section, change one thing, and see if it helps.
It's free. Put in your email and the PDF opens in a new tab.
Live FridaysWant me to look at your actual email?
Bring it to Send Help. Every Friday at noon ET, I teach one email lesson, then rework real emails live and tell you what I'd change and why.
It's free and it's 30 minutes. Bring an email or just come watch.