Singulate comes with powerful personalization analytics that reveal audience engagement within your segments, fallback vs. personalized content metrics, and more so you can identify engaged audiences, minimize noise, and optimize your campaigns.
Where to find your analytics:
Head to Campaigns > Completed or Automations > Completed and click the burger menu (3 dots) on the far right side of the campaign you wish to see the analytics for.
First, you’ll see an overview of email performance: total contacts, emails delivered, opens, clicks, and unsubscribes:
You’ll also see personalization analytics for Singulate Snippets:
...And for Branched content:
